Designing The Right Logo For Your Brand
A logo is a name, mark, or symbol that represents an idea, organization, publication, or product. Typically, logos (such as the Nike "swoosh" and Apple Inc.'s apple with a bite missing) are uniquely designed for easy recognition
A logo is a visual representation of your brand, so why tell people what you do if you could just show them? Use simple icons to communicate who you are.
Logo Design Tips & Tricks:
- A picture paints a thousand words.
- Use empty space to keep your logo design clean.
- Use shapes to think inside the box.
- Imagine your logo in situ.
- Color is key for good design.
- Be literal with your logo.
- Be authoritative with your logo.
- Create visual salience with a pop of color.
Here's how to design the perfect logo, step-by-step.
- Start With Your Story.
- Brainstorm Words That Describe Your Brand.
- Sketch Ideas Based on These Words.
- Test Your Top Sketches With Your Buyer Persona.
- Refine Your Chosen Sketch.
- Develop Your Logo's Layout on a Free Design Platform.
- Pick Versatile Color Options.
- Choose a Font.
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