■ Types of Articles That Will Attract Intelligent Readers
What I'm proposing is that you cultivate a readership who is interested in your topics, and therefore your product or services. Since the goal of marketing is to engage the right audience, then you want an audience that will listen to your message and respond to your articles.
The way to accomplish this is by creating articles that will provide you with an engaged and targeted readership.
1. Data-backed Articles
One of my favorite forms of content is the data-driven article. I believe in data-driven articles so much that I actually use that term--"data driven" or "data backed"--in the title.
Data can be a pretty geeky thing. That's not a problem, though, because intelligent people are sometimes geeky.
2. Lists
List-backed articles are one of the most popular and enduring types of content.
List articles feed the human desire for analysis, organization, and completeness. We love a nice list.
Not all list-based posts are created equal, though. Here's what I recommend for making a list post that is successful:
Use lists that have 10, 23, 16, or 24 items. In a massive study of list-based posts (100 million of them) these four numbers came out on top.
Make nice, big, fat headlines. Some people will come to your list, scan, and leave. Make it easy for them to do that.
Write an introduction and conclusion. Don't just start the list with number one. There needs to be some sort of lead up to it.
Just write one list. Don't try to combine two different types of lists into one.
3. Reports
Reports are in-depth studies of a focused topic. Companies like Social Media Examiner do a great job with this. A report basically consists of a downloadable PDF that dishes up survey statistics, numbers, charts, graphs, and all things information-rich.
I love reports, and I use them when I'm researching for my articles. Reports are a valuable source of information, because they are reliable and packed with great data.
4. Research
Intelligent people love research.
If you go to the effort to create or uncover some powerful facts and statistics, you will be able to make huge strides forward in your content marketing efforts.
Research isn't easy, though. You have to do the heavy-lifting of research in order to present that research. Then, you have to do the hard work of communicating that research in intelligible ways.
The results are glorious, though. You get an audience of intelligent people interacting with a brilliant bit of content.
5. Technical How-To
A final form of intelligent-attracting article is the technical how to.
This kind of article is very straightforward. You simply explain, step by step, how to do something. In every niche, there are certain activities, processes, or techniques that people do. When you explain how to do those things, you gain the attention of deliberate and smart people who want to learn.
If you want smart people, you have to create smart content. Smart content isn't the easiest type of content to create. Usually, you'll want to steer away from titles that include "mind blowing" and "OMG!!!"
But other than a few steer-clear-from-them exceptions, you have a comprehensive list of great topics that will engage the right kind of readers.
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