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Hello Future Graphic Designers!
Welcome to this beginner tips and introductory aspect of Graphic Design.
Fortunately, you're in the right place
Right now...
I'll be sharing you "Basic tips you need to know to kickstart Graphics Design journey".
Let's get started by understanding the term "Graphics Design" before highlighting "Design Rules and other tips to be included in this article"
Good luck and Bon Voyage!
What's
GRAPHIC DESIGN?
The process and art of combining text and
graphics to communicate an effective message.
in the design of logos, graphics, brochures,
newsletters, posters, signs, and any other type of visual communication.
WHAT TO CONSIDER BEFORE
DESIGNING?
TARGET AUDIENCE
Decide Who Your Audience is. The more you
know about your audience, the better equipped
you are to attract their attention and
communicate your message. Knowing who the
audience is will help you determine the best
format in which to communicate with them.
CONTENT
What do you want to convey?
It helps to know
exactly what words you want to use (or have to
use) on the page to convey your message,
because the amount of words and the message
will affect how you design your layout.
Be ready to edit or cut text.
IMAGE AREA
Consider the size, shape, and function of your
layout.
Draw a mock-up showing where artwork,
photos, etc should be placed relative to copy
COLOR
Spot color vs. process
Use color for emphasis
Computer-screen color is not
necessarily printed color
Paper color affects ink color
PMS - Pantone Matching
System
GOOD DESIGN
PRINCIPLES
SIMPLICITY
KISS (Keep It Short & Simple)
Have a good reason for everything you add,
and take away anything that you don’t need
Keep headlines and lead paragraphs short
Have a purpose for everything - when in doubt, leave it
out
Stick to three or fewer fonts in a layout
EMPHASIS
The most important element on the page
should be the most prominent
Emphasis
Techniques:
• Make it the biggest
• Make it the boldest
• Placing the element in a shape that
is different from others on the page
• Making it full intensity when
everything else is faded
• Adding a border around the
element
• Changing its color so it is different
• Surrounding the element with lots
of white space
• Tilting it at an angle when other
elements are horizontal
WHITE SPACE
Allows the eye to “rest”
Makes type easier and faster to read
Resist the urge to fill entire space with words,
pictures, charts and graphics
Avoid “gray” pages
White space creates emphasis
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