- Why you need a good design for your new & existing business.
Good design is good business - Thomas watson
Online shopping and dating apps has made us realize the value of good design by choosing products, services and people based on beauty.
As businesses enter into the golden age of design, one can picture out how digital marketing is greatly influenced by the many design elements that make up a brand’s identity, look, and feel.
More than good content, 80% of small and medium business owners believe in the power of having a visually appealing design on their website.
Research has shown that 94% of consumers do not like websites that have poor graphic designs.
Attractive visual graphics keep the visitors engaged and can help improve the typical attention span of web users by 50 milliseconds, more or less.
More importantly, at least 46% of site users equate the visual appeal of a website to the credibility of the company.
It has become a necessity for brands to embed a good design into traditional business practices.
Good design creates a significant impact on business results.
Here are Points to consider a good design;
A good entrepreneur never underestimates the customer.
In today’s standards of appealing websites and marketing visual materials, it is apparent that audiences have become quite discerning when it comes to identify between good and bad design.
Being able to convince a potential customer to stay and explore the website and your content is an achievement in itself.
• Good Design Communicates and Delivers Your Values
Good design speaks a lot about the company’s professionalism, product quality, and market position.
Every piece of creative that is released on your visual content says something about your brand
To encourage people to trust your brand, a good impression must be made.
It is essential that customers can relate your brand to both comfort and value.
Being able to deliver the company’s core values through a professional design develops a positive and trusting impression that is good for the business.
• Good Design Can Influence Customer Perception.
Great design can be a useful tool to connect with potential customers in a meaningful and emotionally-driven way.
Reaching the audience on an emotional level can significantly influence their behaviour.
Customers, sometimes unknowingly, make a purchase just because they think that a brand looks familiar.
By creating designs that are impactful and memorable, you can make a valuable connection that can help secure consumer loyalty.
By striving to reach the customers’ hearts, you can better communicate your shared values and retain a more significant customer base.
• Good design helps your business stand out
Businesses keep emerging everyday with people bringing up ideas to life.
Every company faces different kind of competition from other businesses in the same industry.
If your designs are handle by professional Artist and it's eye candy in modern appealing to Customers. This makes people want to check back again to your store and online website.
Having a successful products, services or website is all about attracting eyeballs to it. What if you spend token or less money to get Visual appealing design and generate traffic just because your design looks better than others.
Would you not take time to invest to bring more Customers to the business?... That's the benefit and great value of a good design.
You don't have to spend more but spend less and get your business the attention & traffic it need.
Humans have attractiveness bias with what they see, we perceive beautiful things as being better with the value it brings.
We prefer beautiful things and we believe beautiful things function better.
• Good design builds Customers relationships
As we know relationship are based on emotions, Customers are emotionally connected to a company.
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