How To Grow Your Business

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- How to grow your business

@ADROIT GRAPHICS - WE ARE HERE TO GROW YOUR BUSINESS, IMPACT YOUR LIFE AND PROVIDE CREATIVE SOLUTIONS WHEREVER YOU ARE. FOLLOW US

A business is a commercial activity which involves providing goods or services with a primary motive of earning profits.

We have 4 classified types of business but not limited to; Manufacturing, Services, merchandise and Hybrid.

We do have forms of business ownership; Sole Proprietorship, Partnership, Corporation, Limited Liability Company and Cooperative.

To be on prior motive I'll like to dwell much on highlight of how to grow your business online.

Customers is the heartbeat of any business. A business is just an idea without Customers.

To Grow Your new Business take note of the following...

Be a productive content creator

Most people are watching videos, consuming stories, reading posts and scrolling news-feeds. How can your brand be a source of information, education, entertainment or inspiration?

Most brands focus on just showcasing products or services but the best way to attract your target market is to focus on the benefits your product or service brings. What problems do you solve, how do you improve your customer’s life, how do you meet your audience’s needs?

Look beyond what you sell and tap into your brand’s higher purpose. Supreme, for example, sells soap but consistently posts content about positive body image.

How might you create a productive content strategy which resonates with your audience at a higher level?

Build a content website or add a blog

If you already own a website which is simply a static online brochure listing your products and services, it’s time to increase your organic traffic by creating a content-rich experience.

Your website is where you showcase not only your offerings but also your expertise. How does your site add value to a potential visitor? So much so that they want to stay, read, scroll and potentially buy?

We’re in the age of dynamic content and inbound marketing. People hate to be sold to, but they love to buy, so be sure to add some insanely valuable content that encourages your audience to return time and again.

Build your email list

What distinguished Netflix, Amazon and Facebook are large databases. Big data is a hugely valuable asset these days, and not just to your company’s overall valuation.

By building an email list of targeted and interested prospects, you have a direct line to their inbox to announce new content, promote new product lines, encourage feedback and boost engagement across all of your other online channels.

Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service.

The goal is to encourage interested visitors to leave their email address, so you can begin to nurture a long-lasting and profitable relationship with them.

Create and grow a Facebook & WhatsApp group

A Facebook group is a modern day forum built around a group of people with a similar interest. The beauty of a Facebook group is the camaraderie, conversation, communication and instant feedback

Create a business events

A Business event can be a source of getting your business accross new clients which entails giveaway, discounts, sponsorship, competition, open shows. etc

Proffer Solutions to people's need and let them know the benefit of Patronizing you.

What you intend to offer differently, why they should choose your product or services. Most people need to be convinced before trying new product or Services.

Start a YouTube account

Alongside Pinterest, YouTube is another search engine with content longevity.

With YouTube, more work is required than with Pinterest in that you need to record and produce videos, but if jumping in front of a video camera is your jam, the opportunity to grow your brand is phenomenal.

Of course, it doesn’t always have to be you in front of the camera; there are many creative ways to deliver content and promote your brand via video.

Run giveaways or contests

Who doesn’t love a good freebie! Contests and giveaways are an excellent way to build your email list, generate engagement, and attract organic traffic all at the same time.

Using apps like Vyper.ai or Upviral.com, the contest you create will be highly shareable, encouraging users to share with friends for extra points.

Your prize must be highly relevant to your brand and niche to target your specific market and ensure high-quality leads. If you’re unsure what to give away, think of partnering with a collaborative or complementary brand and running a giveaway together.

Your goal is to raise your brand profile, attract your target audience, start a conversation, and showcase your products or services.

Host a quiz

Much like contests and giveaways, quizzes are fun, viral in nature, and a great way to increase your brand profile while doing necessary market research!

There are many user-friendly online quiz apps, but my favorite is survey heart.

Easy to set up, interactive, and multi-media friendly, you can create a quiz that asks the questions you’d love to know the answers to about your prospects and customers.

Become a storyteller

As so many large-scale brands present themselves in such a standard corporate way, this is your chance to stand out and tell your story. Your customers want to know!

Think about what catches your attention on social media. We love real life stories, hence the rise in popularity of reality shows over the years. Traditional advertising is old hat, with storytelling being the hot new content medium.

What's your Story? How did your business start? What inspired you to get it off the ground? What were some of your challenges along the way? How have you transformed or added value to the lives of your customers and clients?

Invest in advertising or sponsorship

These days, advertising has become incredibly personalized, allowing you to put your brand, product, service or offer directly in front of your target prospect.

Signing up for full-service ad management services such as Mediavine, Ezoic, or Adthrive allow you to choose the types of websites and publications on which you’d like your ads to display. You can also approach website owners and brands directly, asking for advertising space on their website or whether you can sponsor a podcast or an event they’re hosting.

Be sure to only contact brands that align with your target audience, and always remember, everything’s negotiable!